“…if you don’t chase your dreams, someone will hire you to build theirs.”

It’s the dream of many people to be their own boss. To be able to call the shots, to be in charge of their own company, their own future; it’s something that a large percentage of the population wants. But so few can actually say that is what their lives are like. More and more people remain living in their fantasy, longing for the day when they will be able to stop living with their heads in the clouds, and actually see their dreams as reality. What they need to do is to start. But how? How do you Launch Your Dream? Dale Partridge is here to help.

In a 30-day, step by step book, this Wall Street bestselling author shares everything you would need to know to go from dreaming about your business to living your business. From passion to profession, Partridge takes expert and practised advice, and encourages and equips the dreams to move on from their day jobs and into their dream jobs. Discussing the things that you need to know, like branding, “whyology”, how to relearn customer service, and so many valuable entrepreneurial skills, Launch Your Dream will speak to you no matter what kind of business you want to start.

Harold by Mark Burnett, creator of Shark Tank, as “a blueprint that removes the guesswork for turning your calling into your career”, Dale Partridge has created something that every entrepreneur needs, the way to get started. Launch Your Dream is what you need to be reading if you are ready to take the leap from answering to the boss to being your own boss.

“The wages of self-employment are not dollars and cents, but freedom and purpose.”

While books for aspiring entrepreneurs may be a dime a dozen, Partridge strives to set himself apart from the outset. Already well established in the business community with his bestseller, People Over Profit, Partridge decides to do little things to make this book unique.

You might not think that putting the number of minutes it will take to complete the chapter would be something that you would want in a book about starting a business. But when you think about how incredibly busy you will be with a new startup, trying to make these phone call, run this meeting, get to that place, read over that letter, going to your full time and cramming in other previous commitments, it is nice to know that getting your startup going on a good note in 5 minutes. Or maybe 10 minutes. That doesn’t sound like a lot to give up, but for busy people it is. Partridge knows our time is valuable, so we are only going to take in so much, and make sure you get what you need as soon as possible.

When time is short, you need simple, implementable instructions. How am I going to turn a passion into a profession? By doing this one thing today. By doing these two things. Partridge doesn’t overcomplicate things for his readers. Business is hard enough already and understands that those risking it all need steps that will actually matter and have a visible impact on their future business. With each step, each chapter, Partridge leaves you to think, answer some important questions, and then act. These aren’t passive exercises either. When discussing the importance of a brand, the logo, the company name, he leaves you to think about your own, and then moves on. Partridge isn’t handholding readers through each exercise. He knows that if you are actually this passionate about your business if you care that deeply that you want to do things right, you are going to take the initiative and give time to your name, logo, and brand. Some may think that he is abandoning the reader to figure things out on their own. It isn’t abandonment, it is the teacher remaining silent while the student ponders for an answer.

Partridge does intend that this book is read one chapter at a time, but at the same breath, he has written it in a way that you want to keep going. Especially when the start up of your business is hanging in the balance. His pacing is even and smooth, not rushing through the information to an example of who is doing this and proving how successful it is. Partridge goes through the nuts and bolts and then shares how effective each step is, not only in his own career but in other businesses. Whether it is discussing company branding, the importance of having an internet presence, how to relearn customer service, or any number of things (there are 30 chapters of unique information), Partridge does so with simple elegance and a hint of aged wisdom. This is just what a boom young generation of entrepreneurs needs most.

While Partridge does cover many topics throughout Launch Your Dream, there was one that I felt could have been touched on; finding or acquiring capital. While money could arguably be the easiest thing to get, once you have a great idea, established your “Whyology” and other things that Partridge talks about, I feel that discussing how to find backers for your company or product, securing credit, and other financial issues was widely overlooked.

I realise that for each type of business there will come a unique financial challenge. A blogger/author doesn’t need to raise thousands of dollars to start their business, but that cannot be said of someone that is wanting to establish a restaurant or a consulting firm, or realistically, any other kind of business. If you are coming from a financially established family or having just required a substantial severance package, then money wouldn’t need to be addressed. Unfortunately for Partridge, a large number of his readers will find themselves looking for such information somewhere else.

Dale Partridge doesn’t shy away from his faith. It is evident in his acknowledgements and the fact that he published with Thomas Nelson. But those two things aside, God is hardly mentioned. And that is a shame because Partridge has missed the opportunity to help inform and shape the way Christians do business in America. While his “people over profits” outlook is commendable, this groundwork is fertile for a discussion about his faith, a belief in a loving God changing and altering his focus in business. The biblical call to “love your neighbour as yourself”, to treat your customers with love as Jesus commanded seems like it should have made an appearance, even in passing mention to having informed his business decisions. While I understand that Partridge is speaking to an audience that may not share his religious beliefs, it is sad that he didn’t at least stand and show it for the relevant and powerful faith that it is.

“Don’t get so busy making a living that you forget to make a life.”

For those looking to quickly take their passion and make it their life’s work, Launch Your Dream is the book you need. The easy to follow 30-day plan will give you the step by step tips on how to maximise your efforts into getting your startup off the ground. And not just off the ground, but taking off, and giving you the freedom that you desire. This book has all the markings of a 21st-century entrepreneurial classic.

I give Dale Partridge’s latest book, Launch Your Dream, a 4 out of 5-star rating.


I review for BookLook Bloggers

Disclosure of Material Connection: I received this book free from the publisher through the BookLook Bloggers <http://booklookbloggers.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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